The BBC triumphed over ITV in the battle for World Cup Final viewers, with almost 10 million more viewers tuning in watch the Beeb's coverage of the Germany’s match against Argentina, according to Barb figures.
While the game itself was a closely-fought contest, decided by Mario Gotze’s extra-time goal, the BBC were the clear winners when it came to the ratings war.
According to figures from Barb, the BBC's coverage of the Brazil 2014 Final drew in an average of 12.09 million viewers, while ITV netted just 2.86 million.
The BBC's team of suited and booted pundits was led by Gary Lineker, who was joined in the studio by Rio Ferdinand, Alan Shearer and Alan Hansen, who was making his last appearance as a TV football pundit.
Meanwhile on ITV, Adrian Chiles, Martin O'Neill, Ian Wright , Glenn Hoddle and Lee Dixon were in their usual spots on the decking, sporting sunnies and attempting to look calm and collected in the blazing heat.
ITV are traditionally beaten by the BBC in the World Cup ratings war and in 2010, which was Adrian Chiles' first year as their lead presenter, just 3.3 million tuned into ITV’s coverage, while 15.1 million watched Spain’s 1-0 win over Holland on the BBC.
In 2006, ITV also lost out, managing to pull in just 3.5 million viewers to the BBC’s 17.9 million.
Naturally, many viewers took to Twitter to discuss the viewing options, and Adrian Chiles’ presenting skills came under fire once again.